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Experience

An professional and personal overview

​

 

My career as a content professional blends journalism and marketing. In recent years, I've worked as an editor, writer, and translator, creating content for various platforms, including websites, reports, white papers, apps, social media, magazines, books, and newsletters. In each project, I strive to speak directly to the needs of the reader or consumer, providing them with what they need to learn more about a particular topic or character, discover something new, access relevant corporate information, or make informed purchasing decisions.

Over the course of more than 15 years, I not only wrote but also developed a strategic and analytical approach to content, focusing on audience goals defined by the marketing, sales, and content departments of the companies I worked with. 

I've developed projects across a variety of topics, including health, lifestyle, culture, education, finance, technology, and innovation. More recently, I've been delving deeper into ESG reporting, utilising the GRI and CSRD standards to help organisations across various sectors tell their sustainability stories clearly and meaningfully.

I was born and raised in São Paulo, Brazil, and, throughout my life, I've lived in Madrid, Panama City, and Lisbon for family and study reasons. Since 2021, I've been living in Utrecht, the Netherlands.

Other skills

InDesign

Photoshop

Office pack

Social media (Instagram, Blueskay, LinkedIn, and Substack)

Best practices in SEO, UX, and HTML

CSS (WordPress)

Google Analytcs

Canva and Wix​

Professional journey

 

Freelancer Editor and Writer (remote)
Several companies
Jan 2022 - present

  • Writing and editing white papers, articles, ESG reports, screenwriting for corporate videos, and other content for Brazilian and multinational companies in the oil and gas, finance, education, infrastructure, agribusiness, and chemical industries.

Languages

Portuguese (native)

English (fluent)

Spanish (fluent)

Dutch (intermediate  - A2-B1)

Editor and Writer (remote)
Instituto Singularidades (São Paulo-Brasil) 
Jul 2018 - Jan 2022

  • Development and implementation of Communication and Social Media strategy plans.

  • Coordination and production of content for the institution's social networks (Twitter and LinkedIn).

  • Writing, editing, and applying best SEO practices for blog content: 

  • Research and curation of themes, opportunities, and names that generate relevant content.

  • Transcription, subtitling, and translation of videos for Facebook, YouTube, and Instagram.

  • Writing, reviewing, and editing weekly newsletters sent to the email base of the institution's website, and its students and leads.

Content Manager
STB (Student Travel Bureau)
Sept 2014 - Apr 2016

  • Responsible for defining and planning the company's communication strategy— specialised in sales and travel consultancy, language courses, and exchange courses — in partnership with the marketing and innovation team.

  • Coordinate and manage the strategy and content production of online and offline channels, and brochures, magazines, and books as well.

Writer and Editor Freelance
Several companies | Dec 2011 - Aug 2014

  • Editora Trip - (Gol Linhas Aéreas, Lilica & Tigor, Dufry World, Banco Personnalité) – articles on tourism, lifestyle, culture, fashion, and health.

  • TV1 Group - editing and writing corporate magazines, books, and sustainability reports for large and medium-sized Brazilian and multinational companies, such as CSN (Companhia Siderúrgica Nacional), Nokia, Volkswagen, Banco do Brasil, and Grupo Fleury

  • Revista de Dança (http://www.revistadedanca.com.br/) - articles on contemporary dance.

  • Draft Project (https://projetodraft.com/) - articles on innovation and entrepreneurship initiatives and professionals.

Unicamp (Campinas State University)
Masters in Multimedia

Academic History

 

Master's degree obtained through the research "The Journey in Brazilian Cinema: Panorama of Road Movies from the 60s, 70s, 90s, and 2000s in Brazil" at the State University of Campinas (Unicamp). The institution is one of the most renewed Latin American universities. 

Unesp (São Paulo State University)
Bachelor of Social Communication/Journalism

Bachelor's degree in Social Communication obtained at the end of the graduation held at the Faculty of Architecture, Arts and Communication (FAAC) of Unesp, relevant university in Brazil.

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